You may be too young to remember the K.D. Lang classic: Constant Craving.
Haunting, hypnotic song.
I thought of “craving” a lot last week while I was working in France. The beauty of engaging with a Europolitan group of business folks – they re-energize my thoughts on stuff I think I know.
Oliver, the sharp and super-insightful German Operations Manager of a global manufacturing giant, gave me a little linguistics lesson.