Wanna stir me?
Wanna stir your colleagues, your clients, your team?
It’s the old logic-versus-emotion conversation.
Logic is a powerful form of energy. Emotion is the deeper one.
Here’s the little lie we tell ourselves. Logical folks like to be moved by logic. Emotional folks like to be moved by emotion.
Don’t believe that any more. Madison Avenue doesn’t. Madison Avenue caters to longing and desire.
They know what to stir.
Desire is the spark that ignites your beliefs and fuels your actions, Tom Asacker writes in his stirring book “The Business of Belief.” Desire is what moves you from thinking to doing.