You want a bold connection? Neutral wording will not get you there.
Yep. Bold will get you bold.
We have neutered our language. We have made it concise, crisp, colorless. Adjectives have been tossed to the wind. Written business language is entirely transactional now. Void of perspective or a compelling point-of-view. Just void.
And more and more of us start to talk in person as if we’re sending a text. Transactional. Efficient. And no one much cares.